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By status: permanent 23,757 (53%), recreation workers 11,876 (27%), part-time 4,507 (10%), temporary 4,450 (10%).","year":"2026","source_url":"https://www.toronto.ca/city-government/data-research-maps/workforce-statistics/","tag":"Certain"},{"label":"Budgeted positions","value":"The 2026 Operating Budget ($18.9 billion) funds 67,076 positions across City programs and agencies, a net increase of 1,214 over 2025 (406 transit and transportation, 357 emergency services, 306 community services, 81 housing, 16 capital delivery).","year":"2026","source_url":"https://www.toronto.ca/wp-content/uploads/2026/05/8f04-2026-City-of-Toronto-Budget-Summary.pdf","tag":"Certain"},{"label":"Frontline hiring plans","value":"The Mayor's 2026 budget (1 Feb 2026) references multi-year frontline hiring plans including new 911 operators, police officers, paramedics and firefighters; position complements listed include Toronto Fire 3,380, Paramedics 2,363, Police 8,419 and TTC 18,644.","year":"2026","source_url":"https://www.toronto.ca/legdocs/mmis/2026/mpb/bgrd/backgroundfile-264740.pdf","tag":"Certain"},{"label":"Open roles (30 Sep 2026)","value":"67 external postings on jobs.toronto.ca (25 per page). Streams seen: Policy, Planning & Research; Project Management; Administrative; Information & Technology (incl. Director of DevOps, Senior Enterprise Solutions Technical Lead); Finance, Accounting & Purchasing; Health Services (Registered Nurse LTC, 10+ vacancies; Nutrition Manager); Engineering & Technical; Community & Social Services; Animal Care & Control. Recreation jobs and internal-only jobs sit on separate boards.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/search/","tag":"Certain"},{"label":"Pay range example (non-union professional)","value":"Project Coordinator, Transit Expansion (Job ID 67339, full-time temporary 24 months, posted 29 Sep-14 Oct 2026): $89,337.00-$132,880.00, wage grade PTM2. Business Programs & Solutions Specialist (Full Stack Software Specialist), Children's Services (Job ID 66394, permanent, closes 2 Oct 2026): $89,337.00-$132,880.00, hybrid.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/job/Toronto-PROJECT-COORDINATOR-ON-M5H-2N1/606591317/","tag":"Certain"},{"label":"Pay range example (non-union admin)","value":"Administrative Assistant 1, Toronto Emergency Management (Job ID 67218, permanent, 28 Sep-13 Oct 2026): $74,781.00-$109,815.00; requires a relevant post-secondary degree or diploma or equivalent plus considerable senior-management administrative support experience.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/job/Toronto-ADMINISTRATIVE-ASSISTANT-1-ON-M5V2C6/606483017/","tag":"Certain"},{"label":"Pay range examples (CUPE Local 79)","value":"Accounting Assistant 1, CFO's Office (Job ID 67337, one permanent and one 12-month temporary, 28 Sep-13 Oct 2026): $44.64-$48.88 per hour. Registered Nurse LTC, Castleview Wychwood Towers (Job ID 59675, part-time, 25 Sep-9 Oct 2026, 10+ vacancies): $48.11-$52.61 per hour, step set by experience.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/job/Toronto-ACCOUNTING-ASSISTANT-1-ON-M/606485317/","tag":"Certain"},{"label":"Typical requirements (from current postings)","value":"Full Stack Software Specialist: post-secondary education in computer science, software engineering or a STEM field or equivalent; extensive Java, REST, Spring Boot, SQL/Oracle experience; front-end JavaScript/TypeScript with Angular or React; CI/CD and agile delivery; AWS or Azure exposure; use of AI-assisted coding tools. Accounting Assistant 1: accounting designation or business/accounting degree or equivalent, SAP S/4HANA and Ariba, payroll/AP/AR. Registered Nurse LTC: College of Nurses of Ontario registration, BScN or gerontology certificate, BLS certificate.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/job/Toronto-BUSINESS-PROG-&-SOLUTIONS-SPECIALIST%28Full-Stack-Software-Specialist%29-ON-M5V-3C6/606478717/","tag":"Certain"},{"label":"Hybrid policy","value":"Remote & Hybrid Work Policy (revised 17 Oct 2025, in effect 1 Jan 2026): employees in hybrid-eligible positions work a minimum of three days a week at their City work location; division heads a minimum of four. Postings state the work location; some note a blend of in-person and home work.","year":"2026","source_url":"https://www.toronto.ca/city-government/accountability-operations-customer-service/city-administration/corporate-policies/people-equity-policies/remote-work-policy-hybrid-work/","tag":"Certain"},{"label":"Hiring process","value":"Five steps: online application through the SuccessFactors portal; interview and/or testing for shortlisted candidates; verification (references, driver's licence, occupational health, education credentials and police reference check where required); written conditional offer; onboarding with a corporate orientation. No timelines are published and the City says it cannot give individual application status updates because of volume.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/content/Hiring-Process/?locale=en_US","tag":"Certain"},{"label":"How to apply","value":"Create a candidate profile before positions open (you can view jobs without logging in but must log in to apply); applications must be in before 11:59 p.m. EST on the closing date; a different resume and cover letter can be uploaded per application; technical help via jobshelp@toronto.ca.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/content/How-to-Apply/?locale=en_US","tag":"Certain"},{"label":"Collective agreements","value":"CUPE Local 79 (about 27,000 inside workers) and TCEU Local 416 (about 4,200 outside workers) both have four-year agreements running 1 Jan 2025 to 31 Dec 2028 with annual wage increases of roughly 3 to 3.95 per cent plus market adjustments for hard-to-fill roles (nurse practitioners, dispatchers, skilled trades); firefighters are represented by IAFF Local 3888.","year":"2025","source_url":"https://www.toronto.ca/news/toronto-city-council-ratifies-collective-agreement-with-cupe-local-79/","tag":"Certain"},{"label":"Toronto Urban Fellows","value":"One-year paid program for graduates of Master's, LLB/JD or PhD programs completed within the past three years: two six-month project placements in different divisions, salary of approximately $81,593, health benefits after six months. The 2026-27 cohort runs Sep 2026-Aug 2027; applications for 2027-28 open in spring 2027 (resume and cover letter, written assessment, interview).","year":"2026","source_url":"https://www.toronto.ca/home/jobs/information-for-applicants/recruitment-initiatives/toronto-urban-fellows/","tag":"Certain"},{"label":"Other recruitment programs","value":"Articling at the City (Legal Services, a team of about 150 lawyers), Summer Law Student Program (second-year students), CPA Program for accounting designations, I&T recruitment, Toronto Cyber Security, Engineering & Construction Services, Toronto Water (about 1,700 staff), Solid Waste operators, Fire, Paramedic, Corporate Security and seasonal Recreation jobs.","year":"2026","source_url":"https://www.toronto.ca/home/jobs/information-for-applicants/recruitment-initiatives/","tag":"Certain"},{"label":"Benefits (per Canada's Top 100 Employers review)","value":"Defined-benefit pension; employer pays up to 100% of health premiums with up to $1,000 a year for mental-health services; three weeks' paid vacation after the first year; parental leave top-up of up to 85% of salary for 35 weeks; up to $1,500 a year in tuition subsidies; hybrid work option (2025 edition, based on 24,402 full-time employees).","year":"2025","source_url":"https://reviews.canadastop100.com/top-employer-city-of-toronto","tag":"Certain"},{"label":"Employment equity","value":"Employment Equity Policy (approved 2000, last modified 14 Jan 2019) names women, racial minorities, people with disabilities and Aboriginal people as designated groups and commits to voluntary workforce surveys and public reporting. The Count Yourself In survey had a 52% response (14,399 of 27,299 employees) by July 2019 and found a substantial gap in representation of racialized people at all leadership levels; no newer public percentages were found on toronto.ca.","year":"2019","source_url":"https://www.toronto.ca/legdocs/mmis/2019/ex/bgrd/backgroundfile-137175.pdf","tag":"Certain"},{"label":"Equity and accommodation statement","value":"The City says it is \"committed to fostering a positive and progressive workforce reflecting the residents we serve\", encourages applications from Aboriginal people, people with disabilities, visible minorities and women, and offers accommodation at any stage of hiring (application, assessment, placement) by emailing accommodationforajob@toronto.ca with the job ID and title; postings cite AODA-compliant, barrier-free recruitment.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/content/Hiring-Policies-and-Statements/?locale=en_US","tag":"Certain"},{"label":"Employer awards","value":"Named one of Greater Toronto's Top Employers (2024, 2025, 2026) and Canada's Best Diversity Employers (2023, 2024, 2025); Diversio certified.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/content/Why-Work-with-Us/?locale=en_US","tag":"Certain"},{"label":"Languages","value":"Postings and the careers portal are in English; none of the five postings sampled on 30 Sep 2026 required French or another language.","year":"2026","source_url":"https://jobs.toronto.ca/jobsatcity/search/","tag":"Likely"}],"summary":"44,661 active Toronto Public Service employees at June 2026 (63% CUPE Local 79; excludes TTC, Police, Library and other agencies); the 2026 budget funds 67,076 positions across programs and agencies, up 1,214 from 2025.","howTo":"Create a candidate profile on jobs.toronto.ca and apply before 11:59 p.m. EST on the posting's closing date (separate boards for Recreation and Internal jobs). 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Write down the reference number or the name you were given.","eligibility":"anyone in Ontario","cost":"free","intents":{"reach":false,"grow":null,"job":false,"volunteer":false,"specialist":"referral","opps":false,"housing":false,"money":false,"info":false,"marriage":false},"minAge":null,"district":null,"costBand":"Free","reachBand":"10,000–99,999","place":{"country":"Canada","cc":"CA","region":"Ontario","city":null,"scope":"region","label":"Ontario-wide"},"guideTitle":"How to use this","added":"2026-09-30","extraLinks":{"partnerships":"https://www.connexontario.ca/"},"applicationProcess":null,"requiredDocuments":null,"waitTime":null,"hours":null,"accessibility":null,"whatNext":null,"topics":["health","mental-health"],"channels":[{"kind":"website","url":"https://www.connexontario.ca/","label":"Website","seen":"2026-09-30"},{"kind":"facebook","url":"https://www.facebook.com/people/ConnexOntario/100067992339601/","label":"Facebook","reach":null,"unit":null,"seen":"2026-10-02","source":"listed on their own site"},{"kind":"x","url":"https://x.com/i/flow/login?redirect_after_login=%2Fconnexontario","label":"X (Twitter)","reach":null,"unit":null,"seen":"2026-10-02","source":"listed on their own site"},{"kind":"instagram","url":"https://www.instagram.com/ConnexOntario/","label":"Instagram","reach":null,"unit":null,"seen":"2026-10-02","source":"listed on their own site"},{"kind":"linkedin","url":"https://ca.linkedin.com/company/connexontario","label":"LinkedIn","reach":null,"unit":null,"seen":"2026-10-02","source":"listed on their own site"}],"welcomesRaw":["referrals","listings"],"checked":"2026-09-30","checkEvery":90,"reachKind":"volume","map":null,"spaceKind":null,"steps":[],"phone":"519-439-0174","format":null,"rules":null,"order":null,"free":true,"waliRole":null,"mixing":null,"maxAge":null,"routes":[{"kind":"Partnerships page","url":"https://connexontario.ca/initiatives-and-partnerships/","value":null,"seen":"2026-10-02","source":"their own site"},{"kind":"Contact form","url":"https://connexontario.ca/email-us/","value":null,"seen":"2026-10-02","source":"their own site"},{"kind":"Organization email","value":"administration@connexontario.ca","url":null,"seen":"2026-10-02","source":"their own site"},{"kind":"Office phone","value":"519-439-0174","url":null,"seen":"2026-10-02","source":"their own site"},{"kind":"Partnerships / media kit","url":"https://www.connexontario.ca/","value":null,"seen":"2026-09-30","source":"their own site"}],"spacesNote":"4 socials (X link is a login redirect); 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ask the organization or check the platform)"],"tier":"loose","tierLabel":"Loosely related (some of the ideas appear, or the same audience)","match":"some terms","matchedTerms":["mental","health","instagram"],"score":61},{"id":"e183","name":"Shopify","type":"profile","typeLabel":"Employer profile","tags":["tech","e-commerce","public-company","remote-first","internships","Ottawa","Toronto","Montreal"],"what":"Ottawa-headquartered public company (NASDAQ/TSX: SHOP) that provides internet infrastructure for commerce, used by millions of merchants in more than 175 countries to sell online and in person.","languages":[],"reachNum":null,"reachUnit":"see facts","reachSource":null,"reachSeen":null,"website":"https://www.shopify.com/careers","contact":{"route":"Careers page","url":"https://www.shopify.com/careers","email":null},"welcomes":[],"now":"","sources":["https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm","https://www.shopify.com/careers","https://www.shopify.com/careers/faq","https://www.shopify.com/careers/candidate-guide/digital-by-design","https://www.shopify.com/careers/candidate-guide/compensation","https://www.shopify.com/careers/disciplines/commercial","https://www.shopify.com/careers/disciplines/product","https://internships.shopify.com/","https://apm.shopify.com/","https://devdegree.ca/","https://shopify.engineering/nail-your-technical-shopify-interview","https://thelogic.co/news/exclusive/shopify-layoffs-revenue-operations-restructure/","https://thelogic.co/news/exclusive/shopify-partnerships-division-layoffs-restructuring/","https://thelogic.co/news/the-big-read/shopify-dei-build-native-build-black/","https://betakit.com/shopify-makes-more-job-cuts-this-time-targeting-partnerships-division/","https://www.wikidata.org/wiki/Q7501150"],"verified":"checked","approach":"Every line carries its source and year. Use the size numbers to judge fit, the channels to decide where to show up, and the dates to time it. Check the source before you quote it.","eligibility":null,"cost":null,"profileKind":"employer","facts":[{"label":"Headcount","value":"Approximately 7,600 employees worldwide as of 31 December 2025 (Form 10-K for fiscal 2025); no breakdown by function or country is disclosed.","year":"2025","source_url":"https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm","tag":"Certain"},{"label":"Headcount trend","value":"The Logic reported the 7,600 figure is roughly 500 fewer than a year earlier and that president Harley Finkelstein said headcount has been reduced consistently over the last 8-10 quarters (4 May 2026).","year":"2026","source_url":"https://thelogic.co/news/exclusive/shopify-layoffs-revenue-operations-restructure/","tag":"Certain"},{"label":"Head office","value":"Registered head office at 151 O'Connor Street, Ottawa, Ontario; a second listed office at 85 10th Avenue, New York (Form 10-K).","year":"2025","source_url":"https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm","tag":"Certain"},{"label":"Remote policy","value":"Remote-first (Digital by Design): staff work wherever they work best, with optional Port offices in Toronto, Ottawa, Montreal, New York and Bellevue; the candidate guide's line is \"It's not where you sit, it's where you ship\".","year":"2026","source_url":"https://www.shopify.com/careers/candidate-guide/digital-by-design","tag":"Certain"},{"label":"In-person expectations","value":"Expect to travel about three times a year: in-person onboarding with a new-hire cohort, the annual Shopify Summit (6,000+ staff, held in Toronto) and at least one team Burst; schedules generally optimise for the Eastern time zone.","year":"2026","source_url":"https://www.shopify.com/careers/candidate-guide/digital-by-design","tag":"Certain"},{"label":"Job families","value":"Careers site groups roles into Engineering & Data, Design, Product, Commercial (sales and solutions engineering), Communications, Creative, Finance, Growth, Legal, Operations, Partnerships, Support and Technical Services; Shopify says it hires generalists whose roles blend specialist depth with broad thinking.","year":"2026","source_url":"https://www.shopify.com/careers","tag":"Certain"},{"label":"Open roles (30 Sep 2026)","value":"The careers homepage rendered 47 posting links across its discipline sections and the Commercial page listed about 26-28 sales/solutions roles; almost every posting is tagged Remote - Americas (or another region), the only on-site posting seen was an AV Technician in Toronto, and one Support role was tagged Remote - Canada. Engineering & Data postings load dynamically and could not be counted.","year":"2026","source_url":"https://www.shopify.com/careers/disciplines/commercial","tag":"Likely"},{"label":"Pay ranges","value":"Job pages load their descriptions dynamically, so no posted salary range could be read on 30 Sep 2026. Pay is set through Flex Comp: one total compensation amount that the employee splits between cash and equity (restricted share units or options) and can re-balance during the year; offerings vary by location, role and employment type.","year":"2026","source_url":"https://www.shopify.com/careers/candidate-guide/compensation","tag":"Certain"},{"label":"Hiring process","value":"Careers FAQ stages: initial call with a recruiter or hiring manager (15-30 min), craft assessment with someone in your discipline (60-75 min), the Life Story interview with a recruiter (30-60 min), meet the team (3-5 people, up to an hour each, may include problem-solving), then a decision. Timelines vary by role; only candidates moving forward are contacted.","year":"2026","source_url":"https://www.shopify.com/careers/faq","tag":"Certain"},{"label":"Application rules","value":"Pick the 1-2 roles that fit best; applications are limited to 2 within a 30-day period; engineers re-applying for the same role are asked to wait 6-12 months and gain more experience first.","year":"2026","source_url":"https://www.shopify.com/careers/faq","tag":"Certain"},{"label":"Technical interview format (engineering blog)","value":"Shopify Engineering described the developer loop as a one-hour Life Story, a 40-minute coding exercise on CoderPad in your preferred language, a 75-90 minute pair-programming session where the candidate drives, and a 60-minute technical deep dive on 1-2 past projects (published July 2022).","year":"2022","source_url":"https://shopify.engineering/nail-your-technical-shopify-interview","tag":"Likely"},{"label":"Internships","value":"Four-month paid Engineering & Data internships (Software, Applied ML, Data, Infrastructure, Product Data Science, Security). Summer 2027 applications close 12 October (11:59 pm EST); interns must work in person at least 3 days a week from Montreal, Ottawa, Toronto, Bellevue or New York. Process: apply, ~1-hour technical assessment, craft-assessment interview, Life Story interview, team placement.","year":"2026","source_url":"https://internships.shopify.com/","tag":"Certain"},{"label":"Other early-career programs","value":"Dev Degree (3-4 year work-integrated computer-science degree with tuition paid and a salary; 2026 applications closed), Apprentice Product Manager program (paid 12 months, remote by default; Cohort 10 starts March 2027 with applications launching soon) and a 6-month Design Apprentice Program.","year":"2026","source_url":"https://apm.shopify.com/","tag":"Certain"},{"label":"Benefits","value":"Health, dental, vision, disability and life coverage depending on country; paid parental leave; flexible vacation policy; counselling and coaching via Modern Health; Destination 90 lets staff work from almost anywhere for 90 days a year; the 10-K adds wellness programs across financial, mental, physical and social pillars including an Employee Assistance Program.","year":"2026","source_url":"https://www.shopify.com/careers/candidate-guide/compensation","tag":"Certain"},{"label":"Diversity report","value":"No current workforce diversity report was found on shopify.com. The Logic (14 May 2025) reported Shopify shut its internal diversity programs and Build Black/Build Native in January 2025, and cited Shopify's May 2021 sustainability report as the last demographic disclosure (46% Caucasian overall, 60% in leadership; under 3% Black; under 1% Indigenous).","year":"2025","source_url":"https://thelogic.co/news/the-big-read/shopify-dei-build-native-build-black/","tag":"Likely"},{"label":"Recent layoffs","value":"A November 2025 restructuring removed management layers; on 21 January 2026 a significant, undisclosed number of partnerships staff were cut (the agency team kept 100+ people); in April 2026 at least 30 people in revenue operations and customer support in Canada and the US were laid off.","year":"2026","source_url":"https://betakit.com/shopify-makes-more-job-cuts-this-time-targeting-partnerships-division/","tag":"Certain"},{"label":"AI expectation","value":"BetaKit recounts CEO Tobi Lutke's April 2025 memo that using AI is a baseline expectation and that teams must show why AI cannot do the work before asking for more headcount; the 10-K says Shopify competes hardest for technical, engineering and AI talent.","year":"2025","source_url":"https://betakit.com/shopify-makes-more-job-cuts-this-time-targeting-partnerships-division/","tag":"Certain"},{"label":"Accessibility accommodations","value":"Candidates selected for an interview who need accommodations are asked to tell their recruiter; dress code is come as you are.","year":"2026","source_url":"https://www.shopify.com/careers/faq","tag":"Certain"},{"label":"Languages","value":"Postings are in English; some Commercial roles require a specific language for their market (German-, Italian- or Spanish-speaking account executives in Europe).","year":"2026","source_url":"https://www.shopify.com/careers/disciplines/commercial","tag":"Certain"},{"label":"Annual filing","value":"Shopify now files a Form 10-K with the US SEC (fiscal year ended 31 December 2025, accession 0001594805-26-000007) rather than a 40-F; it is where the headcount and human-capital statements come from.","year":"2026","source_url":"https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm","tag":"Certain"}],"summary":"About 7,600 employees worldwide at 31 Dec 2025 (Form 10-K), roughly 500 fewer than a year earlier; remote-first with Port offices in Toronto, Ottawa and Montreal.","howTo":"Apply at shopify.com/careers to at most 1-2 roles (max 2 applications per 30 days); expect a recruiter call, a craft assessment, the Life Story interview and a meet-the-team round, and only candidates moving forward hear back. Students apply at internships.shopify.com by 12 Oct 2026 for Summer 2027 (in-office 3 days a week in Toronto, Ottawa or Montreal). Tell your recruiter if you need interview accommodations.","gathersAt":[],"hiringNow":"Roughly 47 postings on the careers homepage plus ~26 Commercial roles on 30 Sep 2026, nearly all Remote - Americas (finance, legal, growth, support, sales, product); Summer 2027 engineering internships close 12 Oct 2026; APM Cohort 10 starts March 2027.","extraLinks":{"careers":"https://www.shopify.com/careers","annual_report":"https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm","internships":"https://internships.shopify.com/","wikidata":"https://www.wikidata.org/wiki/Q7501150"},"place":{"country":"Canada","cc":"CA","region":"Ontario","city":"Ottawa","scope":"country","label":"Ottawa"},"intents":{"reach":false,"grow":null,"job":true,"volunteer":false,"specialist":null,"opps":false,"housing":false,"money":false,"info":true,"marriage":false},"minAge":null,"district":null,"costBand":"Not stated","reachBand":null,"guideTitle":"How to use this","added":"2026-09-30","applicationProcess":null,"requiredDocuments":null,"waitTime":null,"hours":null,"accessibility":null,"whatNext":null,"topics":["business","tech","jobs"],"channels":[{"kind":"website","url":"https://www.shopify.com/careers","label":"Careers","seen":"2026-09-30"},{"kind":"website","url":"https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm","label":"Annual Report","seen":"2026-09-30"},{"kind":"website","url":"https://internships.shopify.com/","label":"Internships","seen":"2026-09-30"},{"kind":"website","url":"https://www.wikidata.org/wiki/Q7501150","label":"Wikidata","seen":"2026-09-30"}],"welcomesRaw":[],"checked":"2026-09-30","checkEvery":180,"reachKind":"none","map":null,"spaceKind":null,"steps":[],"phone":null,"format":null,"rules":null,"order":null,"free":false,"waliRole":null,"mixing":null,"maxAge":null,"routes":[{"kind":"Careers page","url":"https://www.shopify.com/careers","value":null,"seen":"2026-09-30","source":"their own site"},{"kind":"Annual report","url":"https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm","value":null,"seen":"2026-09-30","source":"their own site"},{"kind":"internships","url":"https://internships.shopify.com/","value":null,"seen":"2026-09-30","source":"their own site"},{"kind":"Wikidata entry","url":"https://www.wikidata.org/wiki/Q7501150","value":null,"seen":"2026-09-30","source":"their own site"}],"spaceCount":4,"routeCount":4,"primaryRoute":{"kind":"Careers page","url":"https://www.shopify.com/careers","value":null,"seen":"2026-09-30","source":"their own site"},"stale":false,"staleDays":0,"checkedNote":"Facts read from the source pages on 2026-09-30; spaces read from their site on 2026-09-30; re-checked every 180 days.","status":"listed","spaces":[{"kind":"website","label":"Careers","url":"https://www.shopify.com/careers","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"website","label":"Annual Report","url":"https://www.sec.gov/Archives/edgar/data/1594805/000159480526000007/shop-20251231.htm","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"website","label":"Internships","url":"https://internships.shopify.com/","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"website","label":"Wikidata","url":"https://www.wikidata.org/wiki/Q7501150","reach":null,"unit":null,"seen":"2026-09-30","note":null}],"missing":["organization email (not published on their pages)","office phone (not published on the pages we read)","follower or subscriber counts (platform pages do not expose them to readers; ask the organization or check the platform)","what they welcome from outside parties (their pages do not say)","audience number for the organization as a whole (not public)"],"tier":"loose","tierLabel":"Loosely related (some of the ideas appear, or the same audience)","match":"some terms","matchedTerms":["mental","health","canada"],"score":59},{"id":"e182","name":"University students in Toronto","type":"profile","typeLabel":"Audience profile","tags":["students","university","youth","campus","international students","part-time work","cost of living","U of T","York","TMU"],"what":"Undergraduate and graduate students enrolled at the three large universities in the Toronto area (University of Toronto, York University, Toronto Metropolitan University), mostly aged 17-24, mostly living off campus, and mostly working part-time while they study.","languages":[],"reachNum":null,"reachUnit":"see facts","reachSource":null,"reachSeen":null,"website":"https://www.utoronto.ca/about-u-of-t/quick-facts","contact":{"route":"See the organizations listed under Where they gather","url":null,"email":null},"welcomes":[],"now":"","sources":["https://www.utoronto.ca/about-u-of-t/quick-facts","https://www.yorku.ca/about/","https://futurestudents.yorku.ca/your-community/international-students","https://www.torontomu.ca/content/dam/university-planning/student_enrolment_overview/Student_Overview_2024-25_update.pdf","https://www.torontomu.ca/budget/FAQ/","https://heqco.ca/wp-content/uploads/2025/04/Demographics-FORMATTED.pdf","https://www.utoronto.ca/news/campus-housing-u-t-create-thousands-new-residence-spaces-within-next-decade","https://www.yorku.ca/housing/keele-campus/","https://www.torontomu.ca/housing/future-students/residence-buildings/","https://assets.nationbuilder.com/casaacae/pages/4311/attachments/original/1742393499/Research_Report_-_PSE_Students_Struggle.pdf","https://www.canadianelectricalwholesaler.ca/labour-force-august-2026/","https://www.utsu.ca/","http://www.yfs.ca/","https://en.wikipedia.org/wiki/Toronto_Metropolitan_Students%27_Union","http://www.excal.on.ca/about-us/","https://thevarsity.ca/about/","https://en.wikipedia.org/wiki/The_Eyeopener","https://kpe.calendar.utoronto.ca/sessional-dates"],"verified":"checked","approach":"Every line carries its source and year. Use the size numbers to judge fit, the channels to decide where to show up, and the dates to time it. Check the source before you quote it.","eligibility":null,"cost":null,"profileKind":"audience","facts":[{"label":"University of Toronto enrolment (three campuses)","value":"103,140 students (81,412 undergraduate, 21,728 graduate), Fall 2025; 17,668 new undergraduate entrants; 1,800+ student clubs and organizations","year":"2025-26","source_url":"https://www.utoronto.ca/about-u-of-t/quick-facts","tag":"Certain"},{"label":"University of Toronto international students","value":"27,897 = 27% of enrolment, from 176 countries and territories","year":"2025-26","source_url":"https://www.utoronto.ca/about-u-of-t/quick-facts","tag":"Certain"},{"label":"York University enrolment","value":"53,500+ students in 200+ degree programs; 12%+ are first in their family at university","year":"2026","source_url":"https://www.yorku.ca/about/","tag":"Certain"},{"label":"York University international students","value":"10,000+ international students from 175+ countries","year":"2026","source_url":"https://futurestudents.yorku.ca/your-community/international-students","tag":"Certain"},{"label":"Toronto Metropolitan University enrolment","value":"47,310 headcount (40,697 undergraduate, 3,386 graduate incl. law), Nov 1 count","year":"2024-25","source_url":"https://www.torontomu.ca/content/dam/university-planning/student_enrolment_overview/Student_Overview_2024-25_update.pdf","tag":"Certain"},{"label":"Toronto Metropolitan University international share","value":"Just over 10% of enrolment (vs. a system average close to 20%); 54% of operating revenue from tuition","year":"2026-27 budget FAQ","source_url":"https://www.torontomu.ca/budget/FAQ/","tag":"Certain"},{"label":"Age profile (Ontario postsecondary students)","value":"71% aged 17-24 (Canada: 66%)","year":"2021-22","source_url":"https://heqco.ca/wp-content/uploads/2025/04/Demographics-FORMATTED.pdf","tag":"Certain"},{"label":"Where U of T students live","value":"Only about 10% live on campus; up to 5,000 new residence spaces planned over a decade","year":"2025","source_url":"https://www.utoronto.ca/news/campus-housing-u-t-create-thousands-new-residence-spaces-within-next-decade","tag":"Certain"},{"label":"Where York students live","value":"4,000+ students live on campus in 16+ residence buildings on two campuses (of 53,500+ students)","year":"2026","source_url":"https://www.yorku.ca/housing/keele-campus/","tag":"Certain"},{"label":"Where TMU students live","value":"About 1,144 residence beds in three buildings (of 47,310 students)","year":"2026","source_url":"https://www.torontomu.ca/housing/future-students/residence-buildings/","tag":"Certain"},{"label":"Annual cost of living for a Canadian post-secondary student (CASA/Abacus, n=1,500)","value":"$21,890 per year: rent $11,704, other living $9,623, school costs $5,365, transport $2,198; 61% of funding from parental savings","year":"2024","source_url":"https://assets.nationbuilder.com/casaacae/pages/4311/attachments/original/1742393499/Research_Report_-_PSE_Students_Struggle.pdf","tag":"Certain"},{"label":"Working while studying (CASA/Abacus survey of Canadian students)","value":"66% work during the academic year (81% in summer), averaging 11.1 hours per week","year":"2024","source_url":"https://assets.nationbuilder.com/casaacae/pages/4311/attachments/original/1742393499/Research_Report_-_PSE_Students_Struggle.pdf","tag":"Certain"},{"label":"Financial hardship and mental health (CASA/Abacus survey of Canadian students)","value":"40% skipped meals to save money; 19% used a food bank; 24% struggled to pay rent; 31% skipped textbooks; 36% showed negative mental-health outcomes (19% in 2022)","year":"2024","source_url":"https://assets.nationbuilder.com/casaacae/pages/4311/attachments/original/1742393499/Research_Report_-_PSE_Students_Struggle.pdf","tag":"Certain"},{"label":"Youth and student unemployment (Statistics Canada Labour Force Survey, August 2026)","value":"Youth 15-24 unemployment 12.9%; returning students 15.9% average May-August 2026 (15.6% in August); Toronto CMA overall 6.7%","year":"2026","source_url":"https://www.canadianelectricalwholesaler.ca/labour-force-august-2026/","tag":"Likely"},{"label":"University of Toronto Students' Union (St. George campus)","value":"Represents 41,000+ students","year":"2026","source_url":"https://www.utsu.ca/","tag":"Certain"},{"label":"York Federation of Students","value":"Represents 50,000+ undergraduate members","year":"2026","source_url":"http://www.yfs.ca/","tag":"Certain"},{"label":"Toronto Metropolitan Students' Union","value":"Represents 45,000+ students","year":"2026","source_url":"https://en.wikipedia.org/wiki/Toronto_Metropolitan_Students%27_Union","tag":"Likely"},{"label":"Excalibur (York campus newspaper) audience","value":"60,000+ students, faculty, staff, alumni and community members; founded 1966","year":"2026","source_url":"http://www.excal.on.ca/about-us/","tag":"Certain"},{"label":"The Varsity (U of T campus newspaper)","value":"Weekly print edition every Monday plus daily online, serving all three campuses; founded 1880","year":"2026","source_url":"https://thevarsity.ca/about/","tag":"Certain"},{"label":"The Eyeopener (TMU campus newspaper) print circulation","value":"10,000 copies per week during the school year","year":"2026","source_url":"https://en.wikipedia.org/wiki/The_Eyeopener","tag":"Likely"},{"label":"Academic calendar rhythm (U of T 2026-27 sessional dates)","value":"Fall classes begin Sept 8; reading week Oct 26-30; exams Dec 10-22; Winter classes begin Jan 11; reading week Feb 15-19; exams Apr 14-29","year":"2026-27","source_url":"https://kpe.calendar.utoronto.ca/sessional-dates","tag":"Certain"}],"summary":"About 204,000 students across three universities: U of T 103,140 (Fall 2025), York 53,500+ and TMU 47,310 (2024-25); international share runs from just over 10% (TMU) to 27% (U of T).","howTo":"Three institutions concentrate the audience, so work through the bodies that already have everyone's attention: the student unions (UTSU 41,000+, TMSU 45,000+, YFS 50,000+ members), U of T's 1,800+ clubs, and the weekly campus papers (The Eyeopener 10,000 copies a week, Excalibur audience 60,000+). Because only about 10% of U of T students live on campus, pair campus posters and club channels with online and transit-corridor placements. Time activity to the term rhythm (class starts in early September and mid-January, quiet during the Dec 10-22 and Apr 14-29 exam windows) and lead with money and jobs: 66% work during term, 40% skip meals to save, and returning students faced 15.9% unemployment in summer 2026.","gathersAt":["University of Toronto (St. George, Mississauga, Scarborough campuses)","York University (Keele, Glendon, Markham campuses)","Toronto Metropolitan University (downtown campus)","University of Toronto Students' Union (UTSU)","York Federation of Students (YFS)","Toronto Metropolitan Students' Union (TMSU)","U of T student clubs (1,800+)","The Varsity (U of T)","The Eyeopener (TMU)","Excalibur (York)","Campus residences (York 4,000+ residents; TMU ~1,144 beds)"],"hiringNow":null,"extraLinks":{},"place":{"country":"Canada","cc":"CA","region":"Ontario","city":"Toronto","scope":"metro","label":"Toronto & GTA"},"intents":{"reach":true,"grow":null,"job":false,"volunteer":false,"specialist":null,"opps":false,"housing":false,"money":false,"info":true,"marriage":false},"minAge":null,"district":null,"costBand":"Not stated","reachBand":null,"guideTitle":"How to use this","added":"2026-09-30","applicationProcess":null,"requiredDocuments":null,"waitTime":null,"hours":null,"accessibility":null,"whatNext":null,"topics":["students","youth"],"channels":[],"welcomesRaw":[],"checked":"2026-09-30","checkEvery":180,"reachKind":"none","map":null,"spaceKind":null,"steps":[],"phone":null,"format":null,"rules":null,"order":null,"free":false,"waliRole":null,"mixing":null,"maxAge":null,"routes":[],"spaceCount":0,"routeCount":0,"primaryRoute":null,"stale":false,"staleDays":0,"checkedNote":"Facts read from the source pages on 2026-09-30; spaces read from their site on 2026-09-30; re-checked every 180 days.","status":"listed","spaces":[],"missing":["organization email (not published on their pages)","office phone (not published on the pages we read)","follower or subscriber counts (platform pages do not expose them to readers; ask the organization or check the platform)","what they welcome from outside parties (their pages do not say)","audience number for the organization as a whole (not public)"],"tier":"loose","tierLabel":"Loosely related (some of the ideas appear, or the same audience)","match":"some terms","matchedTerms":["mental","health","canada"],"score":57},{"id":"e138","name":"National Zakat Foundation (NZF) Canada","type":"community_org","typeLabel":"Community organization","tags":["zakat","rent help","bills","food vouchers","muslim charity","caseworker","canada-wide"],"what":"Local zakat charity (HQ Mississauga, 256 cities) whose caseworkers assess applications 1-on-1 and pay rent directly to landlords, bills directly to payees, and food/essentials via gift cards and vouchers; \"NZF does not provide cash or bank deposits\". Support runs 2-4 months; most applications processed within 7-10 days once documents are in, urgent cases faster; non-Muslims can be helped from non-zakat funds or referred. Also runs Feed Our Neighbours, House Our Neighbours, Medical Relief, New Roots (newcomers) and school-supply programs.","languages":["Arabic","English","French","Punjabi","Somali","Urdu"],"reachNum":54000,"reachUnit":"individuals supported since 2013 (54,000+)","reachSource":"https://www.nzfcanada.com/","reachSeen":"2026-09-30","website":"https://www.nzfcanada.com/","contact":{"route":"Online zakat application form (needs verified email and Canadian phone); toll-free line Mon-Fri 10am-6pm ET (number on page); general email","url":"https://www.nzfcanada.com/apply/zakat","email":"info@nzfcanada.com"},"welcomes":["donations","partnerships","volunteers"],"now":"Back to School 2026 and Nourishing Futures school-meal programs active; homepage reports 50% of those helped are single mothers","sources":["https://www.nzfcanada.com/","https://www.nzfcanada.com/apply/zakat","https://www.nzfcanada.com/apply","https://www.nzfcanada.com/about-us/our-services"],"verified":"checked","approach":"Find the program or contact route that already exists for your purpose, and ask plainly what they need from you.","eligibility":"Canadian Muslims in financial hardship who fall within zakat's 8 eligible categories; detailed financial form plus bank statements and income/expense verification; reapply after 4 months if approved or 2 months if declined; student loans and long-term debts not covered","cost":"Free","intents":{"reach":true,"grow":null,"job":false,"volunteer":true,"specialist":null,"opps":false,"housing":true,"money":true,"info":false,"marriage":false},"minAge":null,"district":"Mississauga","costBand":"Free","reachBand":"10,000–99,999","place":{"country":"Canada","cc":"CA","region":null,"city":null,"scope":"country","label":"Canada-wide"},"guideTitle":"How to reach them","added":"2026-09-30","extraLinks":{"partnerships":"https://www.nzfcanada.com/join-us/volunteer"},"applicationProcess":null,"requiredDocuments":null,"waitTime":null,"hours":null,"accessibility":null,"whatNext":null,"topics":["faith","muslim","housing","money","charity","food"],"channels":[{"kind":"website","url":"https://www.nzfcanada.com/","label":"Website","seen":"2026-09-30"},{"kind":"facebook","url":"https://www.facebook.com/NZFCanada/","label":"Facebook","seen":"2026-09-30"},{"kind":"instagram","url":"https://www.instagram.com/nzfcanada/","label":"Instagram","seen":"2026-09-30"},{"kind":"youtube","url":"https://www.youtube.com/@NZFCanada","label":"YouTube","seen":"2026-09-30"},{"kind":"tiktok","url":"https://www.tiktok.com/@nzfcanada","label":"TikTok","seen":"2026-09-30"},{"kind":"linkedin","url":"https://ca.linkedin.com/company/nzfcanada","label":"LinkedIn","seen":"2026-09-30"},{"kind":"instagram","url":"https://www.instagram.com/nzfcanada/?hl=en","label":"Instagram","reach":null,"unit":null,"seen":"2026-10-02","source":"listed on their own site"},{"kind":"newsletter","url":"https://www.nzfcanada.com/","label":"Newsletter","reach":null,"unit":null,"note":"email signup on homepage","seen":"2026-10-02","source":"listed on their own site"}],"welcomesRaw":["volunteers","masjid/community partner campaigns (e.g., MNN, CIO application pages)"],"checked":"2026-09-30","checkEvery":90,"reachKind":"people","map":null,"spaceKind":null,"steps":[],"phone":"1.888.693.2203","format":null,"rules":null,"order":null,"free":true,"waliRole":null,"mixing":null,"maxAge":null,"routes":[{"kind":"Online zakat application form (needs verified email and Canadian phone); toll-free line Mon-Fri 10am-6pm ET (number on page); general email","url":"https://www.nzfcanada.com/apply/zakat","value":null,"seen":"2026-09-30","source":"their own site"},{"kind":"Volunteer page","url":"https://www.nzfcanada.com/join-us/volunteer","value":null,"seen":"2026-10-02","source":"their own site"},{"kind":"Contact form","url":"https://www.nzfcanada.com/contact-us","value":null,"seen":"2026-10-02","source":"their own site"},{"kind":"Organization email","value":"info@nzfcanada.com","url":null,"seen":"2026-10-02","source":"their own site"},{"kind":"Office phone","value":"1.888.693.2203","url":null,"seen":"2026-10-02","source":"their own site"}],"spacesNote":"Volunteer application via embedded Keela form; 30+ affiliate logos shown, no partnership page","spacesSeen":"2026-10-02","spaceCount":8,"routeCount":5,"primaryRoute":{"kind":"Organization email","value":"info@nzfcanada.com","url":null,"seen":"2026-10-02","source":"their own site"},"stale":false,"staleDays":0,"checkedNote":"Facts read from the source pages on 2026-09-30; spaces read from their site on 2026-10-02; re-checked every 90 days.","status":"listed","spaces":[{"kind":"website","label":"Website","url":"https://www.nzfcanada.com/","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"facebook","label":"Facebook","url":"https://www.facebook.com/NZFCanada/","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"instagram","label":"Instagram","url":"https://www.instagram.com/nzfcanada/","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"youtube","label":"YouTube","url":"https://www.youtube.com/@NZFCanada","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"tiktok","label":"TikTok","url":"https://www.tiktok.com/@nzfcanada","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"linkedin","label":"LinkedIn","url":"https://ca.linkedin.com/company/nzfcanada","reach":null,"unit":null,"seen":"2026-09-30","note":null},{"kind":"instagram","label":"Instagram","url":"https://www.instagram.com/nzfcanada/?hl=en","reach":null,"unit":null,"seen":"2026-10-02","note":null},{"kind":"newsletter","label":"Newsletter","url":"https://www.nzfcanada.com/","reach":null,"unit":null,"seen":"2026-10-02","note":"email signup on homepage"}],"missing":["follower or subscriber counts (platform pages do not expose them to readers; ask the organization or check the platform)"],"tier":"loose","tierLabel":"Loosely related (some of the ideas appear, or the same audience)","match":"some terms","matchedTerms":["canada","instagram"],"score":56},{"id":"e181","name":"Newcomers to Toronto (recent immigrants, 5 years or less)","type":"profile","typeLabel":"Audience profile","tags":["newcomers","recent immigrants","settlement","multilingual","permanent residents","Toronto CMA","Peel","job search","cost of living"],"what":"People who became permanent residents of Canada within the last five years and live in the Toronto census metropolitan area (City of Toronto plus the Peel, York, Durham and Halton suburbs), the destination of roughly three in ten of all recent immigrants to Canada.","languages":[],"reachNum":null,"reachUnit":"see facts","reachSource":null,"reachSeen":null,"website":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/t001a-eng.htm","contact":{"route":"See the organizations listed under Where they gather","url":null,"email":null},"welcomes":[],"now":"","sources":["https://www150.statcan.gc.ca/n1/daily-quotidien/221026/t001a-eng.htm","https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng.htm","https://emboldenstudy.mcmaster.ca/app/uploads/2023/03/2021-CT-Infographic-TorontoCMA.pdf","https://www150.statcan.gc.ca/n1/daily-quotidien/260114/dq260114a-eng.htm","https://www150.statcan.gc.ca/n1/daily-quotidien/250116/dq250116b-eng.htm","https://fao-on.org/en/report/ilmo/","https://www.toronto.ca/wp-content/uploads/2023/03/8ff2-2021-Census-Backgrounder-Immigration-Ethnoracial-Mobility-Migration-Religion-FINAL1.1-corrected.pdf","https://geohub.brampton.ca/pages/profile-diversity","https://www150.statcan.gc.ca/n1/daily-quotidien/260407/dq260407a-eng.htm","https://www.canada.ca/content/dam/ircc/documents/pdf/english/corporate/settlement-resettlement-service-provider-information/data-research-reports/nos-2024-results-ontario-en.pdf","https://www.pollara.com/wp-content/uploads/2025/01/Pollara_CBC-Newcomers_ViewsExpCDA-Rpt.pdf","https://mediaincanada.com/2021/06/25/newcomers-to-canada-consume-a-lot-of-media-study/","https://mediaincanada.com/2024/01/26/canadian-tire-targets-newcomers-with-omni-tv-media-buy/","https://annualreport2022.ocasi.org/en/","https://tpl.ca/using-the-library/new-to-canada/","https://moving2canada.com/2026/09/pr-admissions-canada-speeding-up/"],"verified":"checked","approach":"Every line carries its source and year. Use the size numbers to judge fit, the channels to decide where to show up, and the dates to time it. Check the source before you quote it.","eligibility":null,"cost":null,"profileKind":"audience","facts":[{"label":"Recent immigrants (arrived 2016-2021) living in Toronto CMA","value":"391,680 people = 29.5% of all recent immigrants in Canada","year":"2021","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/t001a-eng.htm","tag":"Certain"},{"label":"Recent immigrants as share of Toronto CMA population","value":"6.4% of CMA residents (immigrants overall: 46.6%)","year":"2021","source_url":"https://emboldenstudy.mcmaster.ca/app/uploads/2023/03/2021-CT-Infographic-TorontoCMA.pdf","tag":"Likely"},{"label":"Immigrants added to Toronto CMA per year (latest)","value":"+115,348 immigrants, July 2024 to July 2025","year":"2025","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/260114/dq260114a-eng.htm","tag":"Certain"},{"label":"Toronto's share of Canada's new immigrants (previous year)","value":"27.7% of Canada's 464,265 immigrants, July 2023 to July 2024 (CMA population 7,106,379 on July 1, 2024)","year":"2024","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/250116/dq250116b-eng.htm","tag":"Certain"},{"label":"Toronto's share of recent immigrants to Ontario; 10-year retention","value":"67.0% of recent immigrants to Ontario chose Toronto; 82.1% still in Toronto 10 years after admission","year":"2021 (report 2023)","source_url":"https://fao-on.org/en/report/ilmo/","tag":"Certain"},{"label":"Recent arrivals (2011-2021) within the City of Toronto","value":"12.4% of city population; the city holds 13.9% of all immigrants who arrived in Canada in the decade; 1,286,140 immigrants = 46.6% of city","year":"2021","source_url":"https://www.toronto.ca/wp-content/uploads/2023/03/8ff2-2021-Census-Backgrounder-Immigration-Ethnoracial-Mobility-Migration-Religion-FINAL1.1-corrected.pdf","tag":"Certain"},{"label":"Top source countries of recent immigrants (Canada-wide, 2016-2021)","value":"India 18.6%, Philippines 11.4%, China 8.9%; 56.3% admitted as economic immigrants","year":"2021","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng.htm","tag":"Certain"},{"label":"Top source countries of recent immigrants in Brampton (suburban settlement hub)","value":"India ~34,000, Pakistan ~2,500, Jamaica ~1,900, Philippines ~1,400, Nigeria ~1,200 (arrived 2016-2021); 52.9% of Brampton residents are immigrants","year":"2021","source_url":"https://geohub.brampton.ca/pages/profile-diversity","tag":"Certain"},{"label":"Mother tongues of recent immigrants (Canada-wide, 2016-2021)","value":"69.4% non-official mother tongue: Arabic 10.3%, Tagalog 8.4%, Mandarin 7.9%, Punjabi 6.5%; 92.7% can converse in English or French","year":"2021","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng.htm","tag":"Certain"},{"label":"Age profile of recent immigrants (Canada-wide)","value":"64.2% aged 25-54; 95.8% under 65","year":"2021","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng.htm","tag":"Certain"},{"label":"Speed of first job and job-search difficulty (recent immigrants, Canada)","value":"42.5% had a job or business within 3 months of arrival; 31.7% reported difficulty finding a first job","year":"2025","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/260407/dq260407a-eng.htm","tag":"Certain"},{"label":"Overqualification (recent core-aged immigrants with postsecondary credentials, Canada)","value":"32.6% overqualified vs 19.1% of Canadian-born workers; 20.8% in a job unrelated to field of study","year":"2025","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/260407/dq260407a-eng.htm","tag":"Certain"},{"label":"Median employment income, core-working-age immigrants in Toronto","value":"$48,000 vs $60,400 for non-immigrants","year":"2020","source_url":"https://fao-on.org/en/report/ilmo/","tag":"Certain"},{"label":"Top settlement challenges (IRCC Newcomer Outcomes Survey, Ontario, n=35,266)","value":"Cost of living 73.2%; finding employment 47.2%; finding housing 36.4%; accessing health care 21.7%; making friends 16.0%","year":"2024","source_url":"https://www.canada.ca/content/dam/ircc/documents/pdf/english/corporate/settlement-resettlement-service-provider-information/data-research-reports/nos-2024-results-ontario-en.pdf","tag":"Certain"},{"label":"Where newcomers get settlement information (IRCC Newcomer Outcomes Survey, Ontario)","value":"Family and friends 63.2% (agency clients) to 70.6% (non-clients); social media, blogs and discussion groups 21.6% to 33.0%; an IRCC-funded settlement agency 31.1%","year":"2024","source_url":"https://www.canada.ca/content/dam/ircc/documents/pdf/english/corporate/settlement-resettlement-service-provider-information/data-research-reports/nos-2024-results-ontario-en.pdf","tag":"Certain"},{"label":"Job-search and rent difficulty (CBC/Pollara survey of newcomers arrived 2014-2024, n=1,507)","value":"88% had job-search difficulties; 66% cited lack of Canadian experience or unrecognized credentials; 49% had difficulty affording rent/mortgage on arrival","year":"2024","source_url":"https://www.pollara.com/wp-content/uploads/2025/01/Pollara_CBC-Newcomers_ViewsExpCDA-Rpt.pdf","tag":"Certain"},{"label":"Media habits of newcomers (Solutions Research Group 'Newcomers to Canada' study, n=850)","value":"TV 85% weekly reach; WhatsApp use 2x the general population; top four platforms YouTube, Facebook, WhatsApp, Instagram; 82% speak a non-English language at home","year":"2021","source_url":"https://mediaincanada.com/2021/06/25/newcomers-to-canada-consume-a-lot-of-media-study/","tag":"Likely"},{"label":"Multilingual broadcaster aimed at newcomers","value":"OMNI Television: local and acquired programming in 40+ languages","year":"2024","source_url":"https://mediaincanada.com/2024/01/26/canadian-tire-targets-newcomers-with-omni-tv-media-buy/","tag":"Likely"},{"label":"Settlement-sector network (OCASI, Ontario Council of Agencies Serving Immigrants)","value":"241 member agencies","year":"2022","source_url":"https://annualreport2022.ocasi.org/en/","tag":"Certain"},{"label":"Public-library newcomer touchpoint (Toronto Public Library)","value":"Library information in 40+ languages; in-branch settlement workers; citizenship-test and ESL resources","year":"2026","source_url":"https://tpl.ca/using-the-library/new-to-canada/","tag":"Certain"},{"label":"Seasonality of permanent-resident admissions (Canada-wide, IRCC monthly data)","value":"July is the peak month: 32,565 (Jul 2026), 38,735 (Jul 2025), 47,870 (Jul 2024); January 2026 low of 21,715; 2026 target 380,000","year":"2026","source_url":"https://moving2canada.com/2026/09/pr-admissions-canada-speeding-up/","tag":"Likely"}],"summary":"391,680 recent immigrants (arrived 2016-2021) live in Toronto CMA, 29.5% of Canada's total, and the CMA added 115,348 immigrants between July 2024 and July 2025.","howTo":"Go through people, not broadcast: 63-71% of Ontario newcomers get settlement information from family and friends and 22-33% from social media and online discussion groups, and newcomers use WhatsApp at twice the general-population rate, so referral-driven community groups, multilingual short video and shareable messages beat paid mass media. Lead with the three needs they rank highest (cost of living 73%, finding a job 47%, housing 36%) and distribute through the settlement agencies (241 OCASI members) and library branches that about a third of agency clients already use. 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