{"id":"e181","name":"Newcomers to Toronto (recent immigrants, 5 years or less)","type":"profile","typeLabel":"Audience profile","tags":["newcomers","recent immigrants","settlement","multilingual","permanent residents","Toronto CMA","Peel","job search","cost of living"],"what":"People who became permanent residents of Canada within the last five years and live in the Toronto census metropolitan area (City of Toronto plus the Peel, York, Durham and Halton suburbs), the destination of roughly three in ten of all recent immigrants to Canada.","languages":[],"reachNum":null,"reachUnit":"see facts","reachSource":null,"reachSeen":null,"website":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/t001a-eng.htm","contact":{"route":"See the organizations listed under Where they gather","url":null,"email":null},"welcomes":[],"now":"","sources":["https://www150.statcan.gc.ca/n1/daily-quotidien/221026/t001a-eng.htm","https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng.htm","https://emboldenstudy.mcmaster.ca/app/uploads/2023/03/2021-CT-Infographic-TorontoCMA.pdf","https://www150.statcan.gc.ca/n1/daily-quotidien/260114/dq260114a-eng.htm","https://www150.statcan.gc.ca/n1/daily-quotidien/250116/dq250116b-eng.htm","https://fao-on.org/en/report/ilmo/","https://www.toronto.ca/wp-content/uploads/2023/03/8ff2-2021-Census-Backgrounder-Immigration-Ethnoracial-Mobility-Migration-Religion-FINAL1.1-corrected.pdf","https://geohub.brampton.ca/pages/profile-diversity","https://www150.statcan.gc.ca/n1/daily-quotidien/260407/dq260407a-eng.htm","https://www.canada.ca/content/dam/ircc/documents/pdf/english/corporate/settlement-resettlement-service-provider-information/data-research-reports/nos-2024-results-ontario-en.pdf","https://www.pollara.com/wp-content/uploads/2025/01/Pollara_CBC-Newcomers_ViewsExpCDA-Rpt.pdf","https://mediaincanada.com/2021/06/25/newcomers-to-canada-consume-a-lot-of-media-study/","https://mediaincanada.com/2024/01/26/canadian-tire-targets-newcomers-with-omni-tv-media-buy/","https://annualreport2022.ocasi.org/en/","https://tpl.ca/using-the-library/new-to-canada/","https://moving2canada.com/2026/09/pr-admissions-canada-speeding-up/"],"verified":"checked","approach":"Every line carries its source and year. Use the size numbers to judge fit, the channels to decide where to show up, and the dates to time it. Check the source before you quote it.","eligibility":null,"cost":null,"profileKind":"audience","facts":[{"label":"Recent immigrants (arrived 2016-2021) living in Toronto CMA","value":"391,680 people = 29.5% of all recent immigrants in Canada","year":"2021","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/t001a-eng.htm","tag":"Certain"},{"label":"Recent immigrants as share of Toronto CMA population","value":"6.4% of CMA residents (immigrants overall: 46.6%)","year":"2021","source_url":"https://emboldenstudy.mcmaster.ca/app/uploads/2023/03/2021-CT-Infographic-TorontoCMA.pdf","tag":"Likely"},{"label":"Immigrants added to Toronto CMA per year (latest)","value":"+115,348 immigrants, July 2024 to July 2025","year":"2025","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/260114/dq260114a-eng.htm","tag":"Certain"},{"label":"Toronto's share of Canada's new immigrants (previous year)","value":"27.7% of Canada's 464,265 immigrants, July 2023 to July 2024 (CMA population 7,106,379 on July 1, 2024)","year":"2024","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/250116/dq250116b-eng.htm","tag":"Certain"},{"label":"Toronto's share of recent immigrants to Ontario; 10-year retention","value":"67.0% of recent immigrants to Ontario chose Toronto; 82.1% still in Toronto 10 years after admission","year":"2021 (report 2023)","source_url":"https://fao-on.org/en/report/ilmo/","tag":"Certain"},{"label":"Recent arrivals (2011-2021) within the City of Toronto","value":"12.4% of city population; the city holds 13.9% of all immigrants who arrived in Canada in the decade; 1,286,140 immigrants = 46.6% of city","year":"2021","source_url":"https://www.toronto.ca/wp-content/uploads/2023/03/8ff2-2021-Census-Backgrounder-Immigration-Ethnoracial-Mobility-Migration-Religion-FINAL1.1-corrected.pdf","tag":"Certain"},{"label":"Top source countries of recent immigrants (Canada-wide, 2016-2021)","value":"India 18.6%, Philippines 11.4%, China 8.9%; 56.3% admitted as economic immigrants","year":"2021","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng.htm","tag":"Certain"},{"label":"Top source countries of recent immigrants in Brampton (suburban settlement hub)","value":"India ~34,000, Pakistan ~2,500, Jamaica ~1,900, Philippines ~1,400, Nigeria ~1,200 (arrived 2016-2021); 52.9% of Brampton residents are immigrants","year":"2021","source_url":"https://geohub.brampton.ca/pages/profile-diversity","tag":"Certain"},{"label":"Mother tongues of recent immigrants (Canada-wide, 2016-2021)","value":"69.4% non-official mother tongue: Arabic 10.3%, Tagalog 8.4%, Mandarin 7.9%, Punjabi 6.5%; 92.7% can converse in English or French","year":"2021","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng.htm","tag":"Certain"},{"label":"Age profile of recent immigrants (Canada-wide)","value":"64.2% aged 25-54; 95.8% under 65","year":"2021","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/221026/dq221026a-eng.htm","tag":"Certain"},{"label":"Speed of first job and job-search difficulty (recent immigrants, Canada)","value":"42.5% had a job or business within 3 months of arrival; 31.7% reported difficulty finding a first job","year":"2025","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/260407/dq260407a-eng.htm","tag":"Certain"},{"label":"Overqualification (recent core-aged immigrants with postsecondary credentials, Canada)","value":"32.6% overqualified vs 19.1% of Canadian-born workers; 20.8% in a job unrelated to field of study","year":"2025","source_url":"https://www150.statcan.gc.ca/n1/daily-quotidien/260407/dq260407a-eng.htm","tag":"Certain"},{"label":"Median employment income, core-working-age immigrants in Toronto","value":"$48,000 vs $60,400 for non-immigrants","year":"2020","source_url":"https://fao-on.org/en/report/ilmo/","tag":"Certain"},{"label":"Top settlement challenges (IRCC Newcomer Outcomes Survey, Ontario, n=35,266)","value":"Cost of living 73.2%; finding employment 47.2%; finding housing 36.4%; accessing health care 21.7%; making friends 16.0%","year":"2024","source_url":"https://www.canada.ca/content/dam/ircc/documents/pdf/english/corporate/settlement-resettlement-service-provider-information/data-research-reports/nos-2024-results-ontario-en.pdf","tag":"Certain"},{"label":"Where newcomers get settlement information (IRCC Newcomer Outcomes Survey, Ontario)","value":"Family and friends 63.2% (agency clients) to 70.6% (non-clients); social media, blogs and discussion groups 21.6% to 33.0%; an IRCC-funded settlement agency 31.1%","year":"2024","source_url":"https://www.canada.ca/content/dam/ircc/documents/pdf/english/corporate/settlement-resettlement-service-provider-information/data-research-reports/nos-2024-results-ontario-en.pdf","tag":"Certain"},{"label":"Job-search and rent difficulty (CBC/Pollara survey of newcomers arrived 2014-2024, n=1,507)","value":"88% had job-search difficulties; 66% cited lack of Canadian experience or unrecognized credentials; 49% had difficulty affording rent/mortgage on arrival","year":"2024","source_url":"https://www.pollara.com/wp-content/uploads/2025/01/Pollara_CBC-Newcomers_ViewsExpCDA-Rpt.pdf","tag":"Certain"},{"label":"Media habits of newcomers (Solutions Research Group 'Newcomers to Canada' study, n=850)","value":"TV 85% weekly reach; WhatsApp use 2x the general population; top four platforms YouTube, Facebook, WhatsApp, Instagram; 82% speak a non-English language at home","year":"2021","source_url":"https://mediaincanada.com/2021/06/25/newcomers-to-canada-consume-a-lot-of-media-study/","tag":"Likely"},{"label":"Multilingual broadcaster aimed at newcomers","value":"OMNI Television: local and acquired programming in 40+ languages","year":"2024","source_url":"https://mediaincanada.com/2024/01/26/canadian-tire-targets-newcomers-with-omni-tv-media-buy/","tag":"Likely"},{"label":"Settlement-sector network (OCASI, Ontario Council of Agencies Serving Immigrants)","value":"241 member agencies","year":"2022","source_url":"https://annualreport2022.ocasi.org/en/","tag":"Certain"},{"label":"Public-library newcomer touchpoint (Toronto Public Library)","value":"Library information in 40+ languages; in-branch settlement workers; citizenship-test and ESL resources","year":"2026","source_url":"https://tpl.ca/using-the-library/new-to-canada/","tag":"Certain"},{"label":"Seasonality of permanent-resident admissions (Canada-wide, IRCC monthly data)","value":"July is the peak month: 32,565 (Jul 2026), 38,735 (Jul 2025), 47,870 (Jul 2024); January 2026 low of 21,715; 2026 target 380,000","year":"2026","source_url":"https://moving2canada.com/2026/09/pr-admissions-canada-speeding-up/","tag":"Likely"}],"summary":"391,680 recent immigrants (arrived 2016-2021) live in Toronto CMA, 29.5% of Canada's total, and the CMA added 115,348 immigrants between July 2024 and July 2025.","howTo":"Go through people, not broadcast: 63-71% of Ontario newcomers get settlement information from family and friends and 22-33% from social media and online discussion groups, and newcomers use WhatsApp at twice the general-population rate, so referral-driven community groups, multilingual short video and shareable messages beat paid mass media. Lead with the three needs they rank highest (cost of living 73%, finding a job 47%, housing 36%) and distribute through the settlement agencies (241 OCASI members) and library branches that about a third of agency clients already use. Time pushes to the summer arrival peak (July is the highest admissions month every year) and localise to the City of Toronto and Peel suburbs such as Brampton, in English plus Tagalog, Mandarin, Punjabi and Arabic.","gathersAt":["Family and friend networks (WhatsApp, Facebook groups)","IRCC-funded settlement agencies (OCASI network, 241 member agencies)","Toronto Public Library branches (in-branch settlement workers)","OMNI Television (40+ languages)","YouTube, Facebook, WhatsApp and Instagram (top four platforms among newcomers)","Brampton and Mississauga (Peel) and City of Toronto neighbourhoods"],"hiringNow":null,"extraLinks":{},"place":{"country":"Canada","cc":"CA","region":"Ontario","city":"Toronto","scope":"metro","label":"Toronto & GTA"},"intents":{"reach":true,"grow":null,"job":false,"volunteer":false,"specialist":null,"opps":false,"housing":false,"money":false,"info":true,"marriage":false},"minAge":null,"district":null,"costBand":"Not stated","reachBand":null,"guideTitle":"How to use this","added":"2026-09-30","applicationProcess":null,"requiredDocuments":null,"waitTime":null,"hours":null,"accessibility":null,"whatNext":null,"topics":["moving","jobs"],"channels":[],"welcomesRaw":[],"checked":"2026-09-30","checkEvery":180,"reachKind":"none","map":null,"spaceKind":null,"steps":[],"phone":null,"format":null,"rules":null,"order":null,"free":false,"waliRole":null,"mixing":null,"maxAge":null,"routes":[],"spaceCount":0,"routeCount":0,"primaryRoute":null,"stale":false,"staleDays":0,"checkedNote":"Facts read from the source pages on 2026-09-30; spaces read from their site on 2026-09-30; re-checked every 180 days.","status":"listed","spaces":[],"missing":["organization email (not published on their pages)","office phone (not published on the pages we read)","follower or subscriber counts (platform pages do not expose them to readers; ask the organization or check the platform)","what they welcome from outside parties (their pages do not say)","audience number for the organization as a whole (not public)"]}